Welcome to Osbourne Purdie
Osbourne Purdie is an automotive specialist experiential-marketing and training agency that combines innovation with unrivalled practical experience gained over 28 years. We have permanent office bases in Maidenhead, UK and Orlando, USA.
The Osbourne Purdie Group provides strategic and operational programmes for many clients in the international automotive sector. Over 1,000 successful commercial training, coaching and leadership programmes have been implemented by our talented and experienced team, winning high-profile awards and having represented over 40 automotive brands.
Our capabilities have evolved offering access to a wide range of services. Our clients can utilise a specific skill set or, benefit from our total portfolio, always addressing the needs of our client and project.
Established in 1992, we offer 28 years of know-how, enhancing our clients’ customers’ experiences
We are dedicated to and specialists in automotive
We are industry experts, with real-life experience in agency, manufacturer and retailer roles
We design and deliver training solutions for the learner, anchored for maximum long-term benefit through coaching activity
We lead with learner-centric virtual-first solutions, proven to provide impact, bringing cost efficiencies, and ideal for the current Covid operating landscape
We create innovative and engaging solutions to facilitate people development
Setting people up for success is woven through everything we do
Ask us about reducing staff turnover for a prominent client by 72% points!
Our approach for virtual learning
We advocate the appropriate use of virtual training delivery to ensure that our content is designed to be delivered in numerous ways, which are suitable and convenient for the learner, and which minimise time and travel away from their workplace. We suggest that 60% of the content can be delivered effectively through virtual channels. The learner’s experience, rather than being negatively impacted, would be positively impacted by having their learning exactly where and when they want it.
We minimise time away from the workplace through virtual-first delivery
Virtual-first delivery dictates that any training that can be delivered virtually is identified and adapted as required, and delivered virtually via the appropriate user-centric technology solution
We know from experience that 60% of training can be delivered virtually with the remaining 40% training / assessment / best practice and observations delivered in classrooms and in dealerships
Up skilling dealer management, and providing access to ‘always-on’, online training materials provides value to the network
Each learner having a clear training path and goal to achieve helps to minimise time away from the workplace
Behavioural and Attitudinal Training
The most honest learners, and all of their managers consistently voice one key message. It was when they, the learner, made the maturity step to choose to consistently do ‘it’ right, that was the trigger for their consistent success.
Whilst some learners are new to the industry and are in many cases keen and willing to embrace all learning and put it into practice, this is not naturally always the case for all learners, and often not the case for learners who have some experience under their belt and who have tasted some success.
Our attitudinal and behavioural training programmes focus on them as learners and their operating environments. These programmes prompt learners to view their actions from within, and from outside. Many ‘know’ and ‘know how to’, but fewer actually ‘choose to do’. We unlock their thinking and help them make this maturity step forward. In doing so, they trigger their success and choose to consistently perform at a higher level.
Training Needs Analysis
Whether titled as such, abbreviated to TNA or described as Development Needs Analysis, this key step can underpin the direction and ultimately the success of the training programmes created and delivered.
A common aim of a TNA is to match relevant learners to an existing curriculum or programme. This can bring benefits and also success, and is most pertinent when a fresh, on-target and proven successful curriculum or training programme exists. By undertaking a TNA, learners can be accurately aligned with solutions to their learning needs. By ensuring that only relevant topics are on the learning agendas for designated learners, a positive learning environment can be achieved and targeted learning, to a willing audience of learners results.
A more advanced solution is to use the TNA to establish the requirements of the learner population. From this a two-step solution can be undertaken to maximise learning efficiency and learners gains. Step one is to create the curriculum which matches what the learner population needs. Step two is to match the learner to the specific elements that they require and will benefit from. Whilst this solution can be undertaken at any time, it is often best implemented when there is a need, or desire to shake up the status quo and make a real difference.
Curriculum Design
There are some who consider curriculum design a dark art. There are others who think it’s easy. The reality is that there is one overarching magic ingredient. This is the ability to truly ‘design it for the audience’ and therefore avoid the common pitfall of ‘design it for the author’.
Doing so ensures relevance and tightness, plus immediate value in the learners day to day environment. Doing so facilitates the optimum learning media to be used, and for the right reasons, for the learner and not just because this learning media is the lorded new-tech or is fashionable. Doing so suits all learning styles and levels of experience. Doing so respects all learners as individuals, who learn best when the environment and the materials are created for them.
Sales Specialists
Osbourne Purdie’s Sales Specialists are proven successful trainers, embracing the Osbourne Purdie organisational mantra of “To set people up for success.” Over and above this, they are real-world subject matter experts, having experienced success in the sales and sales management roles in which they specialise. All have graduated from the Osbourne Purdie BootCamp, which ensures a consistent, high quality and on-brand approach to their learners and optimum delivery style. They meet regularly to share learning, share experience and to refine their skills.
Fleet Sales Specialists
Osbourne Purdie’s Fleet and Business Sales Specialists are proven successful trainers, embracing the Osbourne Purdie organisational mantra of “To set people up for success.” Over and above this, they are real-world subject matter experts, having experienced success in the Fleet and Business Sales and Sales Management roles in which they specialise. All have graduated from the Osbourne Purdie BootCamp, which ensures a consistent, high quality and on-brand approach to their learners and optimum delivery style. They meet regularly to share learning, share experience and to refine their skills.
After Sales Specialists
Osbourne Purdie’s Aftersales Specialists are proven successful trainers, embracing the Osbourne Purdie organisational mantra of “To set people up for success.” Over and above this, they are real-world subject matter experts, having experienced success in the Service front of house, back of house and Service Management roles in which they specialise. All have graduated from the Osbourne Purdie BootCamp, which ensures a consistent, high quality and on-brand approach to their learners and optimum delivery style. They meet regularly to share learning, share experience and to refine their skills.
Parts Specialists
Osbourne Purdie’s Parts Specialists are proven successful trainers, embracing the Osbourne Purdie organisational mantra of “To set people up for success.” Over and above this, they are real-world subject matter experts, having experienced success in the Parts stocking, Parts trade selling and Parts Management roles in which they specialise. All have graduated from the Osbourne Purdie BootCamp, which ensures a consistent, high quality and on-brand approach to their learners and optimum delivery style. They meet regularly to share learning, share experience and to refine their skills.
Automotive Business Consultancy
As a team, we understand automotive at a granular level. The Osbourne Purdie management team all have extensive senior level experience working for major automotive brands, in HQ and in Retailer roles. We select those who fulfil consultancy roles carefully. All have achieved success in these senior level HQ roles and as General Managers or as Dealer Principals in Retailers. It is their insight, and their ability to ask the right probing questions, to unlock the thinking of those whom they engage with in retailers, that together ensure that our Automotive Business Consultants facilitate success.
A client likened them to Nanny McPhee, stating “When you need them but don’t always want them, they’ll be there, and when you no longer need them, but want them, their job is done and they can go!”
Competency Frameworking
A desire to measure the outputs of learning interventions, or a need to objectively measure the performance of individuals in their roles, often against a performance benchmark, present the ideal landscape for Competency Frameworking. The ingredients and components of any role can be written as a series of competencies. These competencies can be verbalised, demonstrated and measured. As such an individual employee, performing a specific role, can be measured in that role, according to their evidenced ability to undertake or perform, whatever is required within each competency.
Our granular level knowledge of all things automotive, especially of the retailer environment, enables us to create tight and targeted competency frameworks for all retailer job roles. These are often the key to better recruitment, retention and recognition of employees.
Business Skills Trainers
Business Skills Trainers elevate themselves to perform consistently at a higher level and influence their learners performance, and desire to continue to learn and to succeed. They embody our organisational mantra, which is “To set people up for success”. This underpins the way in which they engage their learners, and their ability to unlock learners to want to try new approaches, to refine these and to create their own success. As experts in their field, with evidenced success in role and as leaders of learning, Business Skills Trainers give permission to learners to grow, can guide this growth and often pave the way for learners to benefit the most from coaching interventions.
Performance Coaches
Our performance coaches carry relevant qualifications and in addition, knowledge of automotive operations. We’d advocate that this knowledge isn’t crucial to their success as a coach, however, prior to being the beneficiaries of their coaching, it is often a comfort factor for coachees. Operating at all levels within automotive, we can evidence the success that can be derived from coaching interventions. Our Performance coaches are expert in unlocking the thinking of their coachees, and facilitating them to take ownership of their own development and journey, ensuring that they maintain focus along the way. We ensure action, catch people doing it right and celebrate this in a manner most suited to them, and switch on their reflective learning. We employ ‘Ask’ and not ‘Tell’, and our expertise in each of Personality and Character type driven learning, Change Management and Grief Management, often enables coachees to grow and to thrive within and outside the work environment.
Assessment and Accreditation
The positivity and commercial benefits that each of an individual, their customers, their employer and their brand can take from a great customer experience is worth capturing, celebrating and then bottling! You may wonder why anyone would want to bottle it? Well it’s the result of the reality, that this doesn’t happen with every customer experience, provided by every team member, on behalf of every employer or brand, every day.
Aiming for this is relevant and through Assessment and Accreditation programmes, is measureable, rewardable and repeatable, and that’s the key. Assessment and Accreditation programmes provide a platform for many to shine and for others to aspire to shine, and pathway for them to reach their aspiration.
Assessment and Accreditation programmes enable those who make the maturity step forward from ‘knowing’ and ‘knowing how to’, but for whatever reason not ‘doing’, to ‘doing’ and making the conscious choice to ‘do’ to a consistent high standard, on an ongoing basis. It’s the antithesis of complacency, half-heartedness or the ‘it’ll do’ approach. Simply, in order to earn success on an ongoing basis, ‘it won’t do’. A well structured Assessment and Accreditation programme will provide the drive within employees to want to earn their Accreditation and to perform consistently as a proud provider of on-brand, high quality customer experiences.
Product Training
Bringing new products and new technologies to life, in an engaging, informative real-world relevant and fun way, was the lifeblood of our organisation 28 years ago at it’s inception. These facets are very much alive and well in our organisation today, and often most visibly evidenced in our product training, delivered by our Product Trainers.
Our Product Trainers are passionate about their role, often more widely researched and better informed than the brand’s own team. They bring the valuable benefits of being able to conversationally engage anyone, to showcase hands-on, and to evidence the merits of a new product, its features and its technologies.
Moreso, they are skilled at engaging a variety of audiences, from current and prospective customers and their families, to advocates and owners clubs, through customer facing brand staff and brand HQ teams, to press and social media influencers. Many come from a background in professional motorsport, so provide a deep understanding of vehicles and what makes them unique or interesting, fused with the ability to explain technologies and complicated features in a beneficially straight forward manner, to benefit whoever they are engaged with.
Like all Osbourne Purdie trainers, Product Trainers embody our organisational mantra, “To set people up for success”, ensuring that it’s always about the product, and for the recipient, and never for them!
Outsourcing and Business Support
We are experts in developing new and innovative processes to enhance efficiency and effectiveness. Whether this be around interacting with Dealer Networks or creating reporting tools to improve business focus, we take pride in adding value. We work with a number of clients who benefit from our flexibility in being able to provide temporary increased headcount who are specialists in their required field.
Project Management
Plan the Work and Work the Plan – We pride ourselves on being ahead of the game with online collaborative and totally transparent technologies that knock our competitors out of the park. You follow progress live online with us and become a genuine integrated part of our team with live gantt charts, live financial tracking and live progress reports on every task. Sitting behind the clever stuff is 25+ years of experience giving you total peace-of-mind.
Graphic Design
With over 50 combined years of knowledge and experience within our team, we can provide a full design service for your project from start to finish. From the initial tender document, we can help you plan, visualise and design your project assets on time and on budget. Skills at our disposal include graphic design and print, PowerPoint and Keynote production, web design, video production along with 3D computer modelling and animation. We also pride ourselves on keeping up with the latest technology and are currently investigating Augmented Reality (AR) and Virtual Reality (VR), as effective learning tools and impactful mechanisms to convey brand messages.
Venue Sourcing
With 25+ years of experience behind us, we’ve delivered a lot of training at a lot of venues to suit a lot of different requirements. We are equally happy sourcing purpose built training centres through to negotiating unparalleled access at state of the art, cutting edge design and technology Universities. Occasionally, training really benefits from being brought to life through relevant and appropriate surroundings, we’ve seen it work numerous times and are happy to discuss any requirements you have.
